CRAFTERS OF VISUAL CONNECTIONS








APPROACHA bespoke approach that combines conceptual thinking, audience research, and contemporary design to deliver aligned experiences to new and existing audiences.








CAPABILITIESBrand Strategy
Brand & Visual Identity
Brand Assessments
Art Direction 
Digital Design
Campaigns
Exhibition Design
Data Visualizations



    





FOUNDER & CREATIVE DIRECTOR Andreina Castillo is a strategic brand & creative leader with a passion for advising clients/senior stakeholders on brand visibility and for leading cross-functional teams through complex projects.

Over the past 10 years, she amplified the visual and audience footprint of world-class arts organizations (mostly museums) across various roles—from marketing strategy, brand management, and partnership building to brand identity design, creative direction, and digital communications.

As the founder and creative director of INNOVAN, she brings together strategic thinking, creative direction, and operational leadership to help organizations tell authentic stories, strengthen their brands, and build lasting connections with their audiences. She can partner with mission-driven organizations and entrepreneurs based in deep knowledge of their challenges and opportunities. She develops brands and design experiences that inspire people to both engage and take action. 

She holds an M.A. in Arts Administration and Policy from the School of the Art Institute of Chicago and a B.F.A. in Graphic Design. She is fluent in English and Spanish with a global mindset from travels and lived experiences in Latin America, US, and Europe.